SEO (Search Engine Optimization)

SEO (Search Engine Optimization) is the practice of improving a website so it ranks higher in search engines such as Google for relevant searches, bringing more free (organic) visitors.

SEO covers useful, well-written content that matches what people search for; technical work such as fast pages, mobile-friendliness, clean URLs, sitemaps and structured data; and off-page signals such as links from other reputable sites. Titles and meta descriptions also matter, because they decide how a page appears in search results.